SEO experts don’t just rely on SEO tools, they can manually tell whether a website is ranking properly and what needs to be done to fix it if it isn’t.
Do SEO tools really make a difference for SEO or is it really just a crutch to lean on for some people?
That’s an easy question for me to answer because I’ve been in SEO since 2007, so I can do SEO without any tools just manually in my own head. Tools for SEO allow any amateur to just hop in and pretend like they’re an expert. It would be analogous to a person picking up an ODB reader and plugging into a car to read the issues with the car now claiming that they’re a mechanic.
Compared to someone who has worked as a mechanic for the last 25 years, they can just listen to a car rattle and know pretty concretely what is wrong with the vehicle. I’m able to look at the website and its positioning online and figure out exactly what the issues are without having to consult with a tool.
I’ve got nothing against using tools and I think they can be helpful, but I do have a problem with people who lean on tools 100%. I met someone recently who does SEO work and they rely on tools, they don’t do anything manually themselves. So basically what they’re selling you is access to a software product, they don’t have any skill set or anything at the offer that is unique or proprietary whatsoever.
I would highly discourage you hiring these types of people. If you’re gonna go after a SEO tool, just go find your own online and buy it, that way don’t hire someone who doesn’t have SEO for themselves. Make sure they have a number one website and that their company comes up first when searching for a particular key terms.
For example this website comes up first when you’re looking for web design in Havasu. We are the number one company for web design in Havasu, which means we know SEO inside and out. That’s why you should hire us for your website and for your SEO.
It’s frustrating to see people hop in and pretend to be experts, charge exorbitant rates, when all the really doing is just using a tool that does all the work for them. They don’t actually know what they’re doing!
If you’re looking to get professional SEO and pro web design done that will actually increase your business and make your customers happy then contact the SEO experts at Havasu Web Design Co. & SkyPoint Studios today!
Read next: Havasu Web Design Strategy
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